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Content Policy for Advertisers

Last updated: Sep 29th, 2021

Section 1 - Prohibited content

1.a. Exploitation and sexualization of minors.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.b. High-risk investments, rapid enrichment schemes and financial pyramids.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.c. Promoting illegal activities.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.d. Drugs, digital drugs.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.e. Weapons and explosives.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.f. A call to join religious groups and participate in religious ceremonies.
Action taken on campaign approval submission: campaign denial. Action taken on modifying or linking to such content within the landing page on a previously approved campaign: account termination.

1.g. Intentional self-harm, mutilation, suicide propaganda.
Action taken: immediate account termination. If / when needed, a report is sent to the authorities.

1.h. Goods and services against human rights and freedoms.
Action taken: immediate account termination. If / when needed, a report is sent to the authorities.

1.i. Publications containing hostile statements or attacks on an individual or organization based on.
Action taken: immediate account termination. If / when needed, a report is sent to the authorities.

1.j. Hate speech, criminal or terrorist related content.
Action taken: immediate account termination. If / when needed, a report is sent to the authorities.


Section 2 - Regulated content

The list below indicates products and services for which additional requirements may be imposed:

2.1. License Verification;
2.2. Providing a complete list of components that make up biological additives;
2.3. Proof of ownership of advertising materials and / or trademark;
2.4. Dating websites;
2.5. Video games;
2.6. Cryptocurrencies;
2.7. Binary options;
2.8. ICO;
2.9. Financial services;
2.10. Self-improvement products;
2.11. Software download;
2.12. Subscription services;
2.13. Bio supplements;
2.14. Draws, contests, livewees, lotteries, sweepstakes;
2.15. Electronic cigarettes and wipes;
2.16. Casino;
2.17. Health care products;
2.18. Unprofitable volunteer organizations and charitable foundations;
2.19. Crowdfunding;
2.20. Political content;
2.21. Alcohol;
2.22. Legal due diligence;


Section 3 - Forbidden practices

3.a. Use of third party software
The use of automation (bots) designed to modify your bids or alter your campaign(s) in any way.

3.b. Exit blockers
Attempting to, altering, or modifying the accesibility and user interaction with a landing page in any way that is not considered normal is forbidden.

3.c. Any form of imitation of our network of Publisher Sites
Any kind of attempt to forger or copy the content or visual representation of our network of publisher websites is strictly forbidden.

3.d. Landing page modification
Modifying the content of a landing page after a campaign has been approved is forbidden. Detecting such action will lead to the denial of the campaign and if the alteration / modification contains or adds content or links to content that is forbidden in any of the previously mentioned sections, account termination.

3.e. Distribution of malicious files or scripts
Any distribution of or usage of such files or scripts is strictly fobidden and will lead to immediate account termination. These include but are not limited to: click jackers, automated downloads, automated installs etc.

3.f. Distribution of misleading information
Any form of misleading information that may offer the visitor an erroneous view of the situation is strictly forbidden and will lead to account termination. E.g. tech support, get rich schemes, etc.

3.g. Usage of hidden content
It is strictly forbidden to hide content within the landing page, either via CSS or within invisible iframes or any other form.